How consumer habits led to the launch of Coca-Cola Canada's mini

Descripción

Sporting a new, smaller and resealable 250 mL bottle, Coca-Cola’s new mini bottles are the latest addition to the company's beverage portfolio. Mini bottles make it easier for consumers to manage their sugar and calorie intake, while still enjoying their favourite Coca-Cola brand.

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TIL despite the common theory that “New Coke” was a marketing ploy, the main reason for its launch was it consistently beat Pepsi and Coca Cola Classic in blind taste tests. It