Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever - MNTN Research
Streaming services advertising in 2023: what marketers should know
FREE STREAMING AUDIENCE SET TO SURPASS SVOD IN 2022 ACCORDING TO THE STREAM: 2022 AUDIENCE INSIGHTS FOR BRANDS, TUBI'S LATEST ANNUAL REPORT ON STREAMING TV TRENDS - TubiTV Corporate
Streaming viewership surpasses cable TV for first time
Streaming Viewership Surpasses Cable TV For First Time
Surprise: AM/FM Radio Ratings Overtake TV Among Persons 18-34 And Hispanics; In Three Years, AM/FM Radio Will Surpass TV Among Persons 18-49 And 25-54
U.S Streaming viewership surpasses cable TV for first time; Netflix, Prime Video reach new heights - IBTimes India
It Finally Happened: CTV is More Popular than Linear - MNTN
How the Once Booming World of Cable TV is Quickly Dying Out
Nielsen: The Gauge Reveals Streaming Surpassed Cable for the First Time in July, Capturing its Largest Share of TV Viewing to Date
Streaming TV Viewing Time Continues Its Rise Over Cable - MNTN Research
Smart TV apps surpass set-top boxes as entry point for TV viewing
Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption
Streaming viewership passed cable for the first time ever in July - Insider Intelligence Trends, Forecasts & Statistics
