Thinking, Fast and Slow [Speed Summary] - Brand Genetics

Thinking, Fast and Slow Author: Daniel Kahneman Publisher: Allen Lane Publication: 2011 How persuasive is your marketing? If you’re thinking about persuasion in marketing in terms of rational argument, then you’re missing out on the true power of persuasion; persuasion by appealing to people’s intuition not their reason. Thinking, Fast and Slow is an accessible overview […]

Nudge: Improving Decisions About Health, Wealth, and Happiness: Thaler, Richard H., Sunstein, Cass R.: 8601421733731: : Books

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Thinking, Fast and Slow. I am currently reading Kahneman's…, by Bayram Annakov