The subtitle is The Psychology of Persuasion. A classic book about six ways by which our behaviour can be influenced.
Book Review Influence: The psychology of Persuasion
Cialdini Principles: 7 Principles of Influence (+ Examples)
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BOOK REVIEW: “PRE-SUASION: A Revolutionary Way to Influence and Persuade” by Robert Cialdini
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Influence by Robert Cialdini Book Summary » The Process Hacker
My book review of Robert Cialdini's Influence: The Psychology of Persuasion.
Book Review: Influence - Robert Cialdini
Robert Cialdini, Author of “Influence” and “Pre-Suasion” – Hsu Untied