Olivia Rodrigo's Team Talks 'Sour' Marketing, Creative, A&R Strategy

Olivia Rodrigo's manager, A&R and creative team unpack the strategies behind the singer's rapidly rising career.

The Genius Behind Olivia Rodrigo's “Sour” Tour Marketing, by Branding Los Angeles

Los Angeles Magazine - October 2022 by The Lifestyle Magazines of SoCal - Issuu

Spotify and American Express Get Ready for 'GUTS' With an Olivia Rodrigo Pop-Up in New York - SONO for Artists

Olivia Rodrigo Teams Up With Beauty Startup Glossier - WSJ

Steal Olivia Rodrigo's Grammy Award Winning Marketing + Launch Plan - The Brand Vibe

OLIVIA RODRIGO - HOW IS THE BEST ALBUM OF 2021 PROMOTED, A LOOK AT SOUR (February 2024) - Indie Marketing School

Global Music Report State of The Industry 5650fff4fa - GLOBAL MUSIC REPORT STATE OF THE INDUSTRY - Studocu

CMU DAILY

The master marketing strategies behind Olivia Rodrigo's success. – Fanstrategy

Olivia Rodrigo on Sour and the artistry of heartbreak - CBS News

Olivia Rodrigo Parts Ways With Management Team?!

OLIVIA RODRIGO - HOW IS THE BEST ALBUM OF 2021 PROMOTED, A LOOK AT SOUR (February 2024) - Indie Marketing School

Revealed: Billboard's 2022 International Power Players - 93.5 KSCR & 103.5 FM / 1290 AM KBMO