How cable TV became a lucrative ad medium for brands during lockdown

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FAST TV and SVOD Are “Channeling” the Cable Business Model - NAB Amplify

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US Connected TV Advertising 2020 - Insider Intelligence Trends, Forecasts & Statistics

Streaming media - Wikipedia

The King Is Dead - by Evan Shapiro - Media War & Peace

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CTV & OTT Advertising Guide: 5 Big Challenges Solved – Advertising Week

Welcome to Screentime, Where Hollywood and Silicon Valley Collide - Bloomberg

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FAST ad spend to surpass that of cable, broadcast, SVOD by 2025: TVREV

What Is the Stock Market Even for Anymore? - The New York Times

Do people really watch TV anymore in 2023? If so, what do they watch really? Doesn't most TV have like 50 percent commercials? - Quora

Loud and uncowed: how UnHerd owner Paul Marshall became Britain's newest media mogul, Media

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